1. Data protection at a glance

General information
The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to identify you personally. Detailed information on data protection can be found in the privacy policy set out below.

Data collection on this website

Who is responsible for collecting data on this website?

Data processing on this website is carried out by the website operator. The operator’s contact details can be found in the section “Information about the controller” in this privacy policy.

How do we collect your data?

Some data is collected when you provide it to us. This may, for example, be data that you enter into a contact form.

Other data is collected automatically or with your consent by our IT systems when you visit the website. This primarily comprises technical data, such as your internet browser, operating system or the time at which the page was accessed. This data is collected automatically as soon as you access this website.

What do we use your data for?

Some data is collected to ensure that the website is provided correctly and without errors. Other data may be used to analyse your user behaviour. Where contracts can be concluded or initiated via the website, transmitted data will also be processed for contractual offers, orders or other enquiries.

What rights do you have regarding your data?

You have the right to obtain information free of charge at any time about the origin, recipient and purpose of your stored personal data. You also have the right to request the rectification or erasure of this data. If you have consented to data processing, you may withdraw this consent at any time with effect for the future. You also have the right, under certain circumstances, to request the restriction of the processing of your personal data. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.

You can contact us at any time regarding this or any other questions relating to data protection.

Analytics and third-party tools

When you visit this website, your browsing behaviour may be statistically evaluated. This is primarily carried out using analytics programs. Detailed information about these analytics programs can be found in the following privacy policy.

2. Hosting

We host the content of our website with the following provider:

IONOS

The provider is IONOS SE, Elgendorfer Str. 57, 56410 Montabaur, Germany (hereinafter referred to as “IONOS”). When you visit our website, IONOS collects various log files, including your IP address. For details, please refer to the IONOS privacy policy: https://www.ionos.de/terms-gtc/terms-privacy.

IONOS is used on the basis of Article 6(1)(f) GDPR. We have a legitimate interest in ensuring that our website is displayed as reliably as possible. Where corresponding consent has been requested, processing is carried out exclusively on the basis of Article 6(1)(a) GDPR and Section 25(1) TDDDG, insofar as the consent covers the storage of cookies or access to information on the user’s device, such as device fingerprinting, within the meaning of the TDDDG. Consent may be withdrawn at any time.

Data processing agreement

We have concluded a data processing agreement with the provider named above. This is a contract required under data protection law which ensures that the provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

3. General information and mandatory information

Data protection

The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with statutory data protection regulations and this privacy policy.

When you use this website, various items of personal data are collected. Personal data is data that can be used to identify you personally. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this takes place.

Please note that data transmitted via the internet, for example when communicating by email, may be subject to security vulnerabilities. It is not possible to protect data completely against access by third parties.

Information about the controller

The controller responsible for data processing on this website is:

AS Aquaristik & Heimtierbedarf GmbH & Co. KG
Gewerbering 19
86931 Prittriching
Germany

Telephone: +49 8206 9606-0
Email: office@me-aquaristic.de

The controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of processing personal data, such as names or email addresses.

Storage period

Unless a more specific storage period is stated in this privacy policy, your personal data will remain with us until the purpose for processing the data no longer applies. If you assert a legitimate request for erasure or withdraw your consent to data processing, your data will be erased unless we have other legally permissible reasons for storing your personal data, such as retention periods under tax or commercial law. In the latter case, the data will be erased once these reasons no longer apply.

General information on the legal bases for data processing on this website

If you have consented to data processing, we process your personal data on the basis of Article 6(1)(a) GDPR or Article 9(2)(a) GDPR if special categories of data within the meaning of Article 9(1) GDPR are processed. In the event of explicit consent to the transfer of personal data to third countries, data processing is also carried out on the basis of Article 49(1)(a) GDPR.

If you have consented to cookies being stored or to information on your device being accessed, for example through device fingerprinting, data processing is also carried out on the basis of Section 25(1) TDDDG. Consent may be withdrawn at any time.

If your data is required for the performance of a contract or to take steps prior to entering into a contract, we process your data on the basis of Article 6(1)(b) GDPR. Furthermore, if your data is required to comply with a legal obligation, we process it on the basis of Article 6(1)(c) GDPR. Data processing may also be carried out on the basis of our legitimate interests in accordance with Article 6(1)(f) GDPR. Information about the relevant legal basis in each individual case is provided in the following sections of this privacy policy.

Recipients of personal data

As part of our business activities, we cooperate with various external parties. In some cases, this also requires personal data to be transferred to these external parties. We only disclose personal data to external parties if this is necessary for the performance of a contract, if we are legally obliged to do so, for example by disclosing data to tax authorities, if we have a legitimate interest in the disclosure pursuant to Article 6(1)(f) GDPR, or if another legal basis permits the disclosure.

When using processors, we only disclose our customers’ personal data on the basis of a valid data processing agreement. In the event of joint processing, an agreement on joint processing will be concluded.

Withdrawal of your consent to data processing

Many data processing operations are only possible with your express consent. You may withdraw consent you have already given at any time. The lawfulness of data processing carried out before the withdrawal remains unaffected by the withdrawal.

Right to object to data collection in specific cases and to direct marketing (Article 21 GDPR)

IF DATA IS PROCESSED ON THE BASIS OF ARTICLE 6(1)(E) OR (F) GDPR, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME, ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION, TO THE PROCESSING OF YOUR PERSONAL DATA. THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RELEVANT LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS THE PERSONAL DATA CONCERNED UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS, OR UNLESS PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENCE OF LEGAL CLAIMS. THIS CONSTITUTES AN OBJECTION PURSUANT TO ARTICLE 21(1) GDPR.

IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR SUCH MARKETING. THIS ALSO APPLIES TO PROFILING TO THE EXTENT THAT IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR DIRECT MARKETING PURPOSES. THIS CONSTITUTES AN OBJECTION PURSUANT TO ARTICLE 21(2) GDPR.

Right to lodge a complaint with the competent supervisory authority

In the event of infringements of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, their place of work or the place of the alleged infringement. The right to lodge a complaint is without prejudice to any other administrative or judicial remedies.

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in fulfilment of a contract provided to you or a third party in a commonly used, machine-readable format. If you request the direct transfer of the data to another controller, this will only be carried out where technically feasible.

Access, rectification and erasure

Within the framework of applicable legal provisions, you have the right at any time to obtain information free of charge about your stored personal data, its origin and recipients, and the purpose of the data processing. Where applicable, you also have the right to request the rectification or erasure of this data. You can contact us at any time regarding this or any other questions relating to personal data.

Right to restriction of processing

You have the right to request the restriction of the processing of your personal data. You may contact us at any time to exercise this right. The right to restriction of processing applies in the following cases:

  • If you dispute the accuracy of your personal data stored by us, we generally require time to verify this. For the duration of this verification, you have the right to request that the processing of your personal data be restricted.
  • If the processing of your personal data was or is unlawful, you may request the restriction of data processing instead of erasure.
  • If we no longer require your personal data, but you require it for the establishment, exercise or defence of legal claims, you have the right to request the restriction of data processing instead of erasure.
  • If you have objected pursuant to Article 21(1) GDPR, a balance must be made between your interests and ours. Until it has been determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, this data may, apart from its storage, only be processed with your consent, for the establishment, exercise or defence of legal claims, for the protection of the rights of another natural or legal person, or for reasons of important public interest of the European Union or a Member State.

SSL or TLS encryption

For security reasons and to protect the transmission of confidential content, such as orders or enquiries that you send to us as the website operator, this website uses SSL or TLS encryption. You can recognise an encrypted connection by the fact that the address line in your browser changes from “http://” to “https://” and by the padlock symbol in your browser’s address bar.

If SSL or TLS encryption is enabled, data that you transmit to us cannot be read by third parties.

Objection to unsolicited advertising emails

We hereby object to the use of contact details published as part of our legal notice obligations for the transmission of advertising and informational materials that have not been expressly requested. The website operators expressly reserve the right to take legal action in the event of unsolicited advertising information being sent, for example in the form of spam emails.

4. Data collection on this website

Cookies

Our website uses “cookies”. Cookies are small data packages that do not cause any damage to your device. They are stored on your device either temporarily for the duration of a session as session cookies or permanently as persistent cookies. Session cookies are deleted automatically at the end of your visit. Persistent cookies remain stored on your device until you delete them yourself or they are deleted automatically by your web browser.

Cookies may originate from us as first-party cookies or from third-party companies as third-party cookies. Third-party cookies allow certain third-party services to be integrated into websites, for example cookies used to process payment services.

Cookies perform various functions. Many cookies are technically necessary because certain website functions would not work without them, such as a shopping basket or the display of videos. Other cookies may be used to analyse user behaviour or for advertising purposes.

Cookies required to carry out electronic communications, to provide certain functions requested by you, such as a shopping basket, or to optimise the website, such as cookies used to measure the website audience, are stored on the basis of Article 6(1)(f) GDPR unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies to ensure that its services are provided in a technically correct and optimised manner.

Where consent to the storage of cookies and comparable recognition technologies has been requested, processing is carried out exclusively on the basis of this consent pursuant to Article 6(1)(a) GDPR and Section 25(1) TDDDG. Consent may be withdrawn at any time.

You can configure your browser to inform you when cookies are set, allow cookies only in individual cases, exclude the acceptance of cookies in specific cases or generally, and enable the automatic deletion of cookies when you close your browser. Disabling cookies may restrict the functionality of this website.

If additional cookies and services are used on this website, details can be found in this privacy policy.

Cookie consent with Real Cookie Banner

We use the “Real Cookie Banner” consent tool to manage the cookies and similar technologies used on this website, such as tracking pixels and web beacons, and the related consent. Details about how Real Cookie Banner processes data can be found at https://devowl.io/de/rcb/datenverarbeitung/.

The legal bases for processing personal data in this context are Article 6(1)(c) GDPR and Article 6(1)(f) GDPR. Our legitimate interest is the management of the cookies and similar technologies used and the associated consent.

Providing personal data is neither contractually required nor necessary in order to enter into a contract. You are not obliged to provide personal data. If you do not provide personal data, we will not be able to manage your consent.

Server log files

The provider of this website automatically collects and stores information in server log files that your browser automatically transmits to us. This information includes:

  • Browser type and browser version
  • Operating system used
  • Referrer URL
  • Hostname of the accessing device
  • Time of the server request
  • IP address

This data is not combined with data from other sources.

This data is collected on the basis of Article 6(1)(f) GDPR. The website operator has a legitimate interest in the technically correct presentation and optimisation of its website. Server log files must be recorded for this purpose.

Contact form

If you submit enquiries to us using the contact form, your details from the enquiry form, including the contact details you provide there, will be stored by us for the purpose of processing your enquiry and in case we have follow-up questions. We do not disclose this data without your consent.

This data is processed on the basis of Article 6(1)(b) GDPR if your enquiry is related to the performance of a contract or is necessary in order to take steps prior to entering into a contract. In all other cases, processing is based on our legitimate interest in effectively processing the enquiries addressed to us pursuant to Article 6(1)(f) GDPR or on your consent pursuant to Article 6(1)(a) GDPR if this consent has been requested. Consent may be withdrawn at any time.

The data you enter in the contact form will remain with us until you request its erasure, withdraw your consent to its storage or the purpose for storing the data no longer applies, for example after your enquiry has been fully processed. Mandatory statutory provisions, particularly statutory retention periods, remain unaffected.

Enquiries by email, telephone or fax

If you contact us by email, telephone or fax, your enquiry, including all personal data arising from it, such as your name and the content of your enquiry, will be stored and processed by us for the purpose of handling your request. We do not disclose this data without your consent.

This data is processed on the basis of Article 6(1)(b) GDPR if your enquiry is related to the performance of a contract or is necessary in order to take steps prior to entering into a contract. In all other cases, processing is based on our legitimate interest in effectively processing the enquiries addressed to us pursuant to Article 6(1)(f) GDPR or on your consent pursuant to Article 6(1)(a) GDPR if this consent has been requested. Consent may be withdrawn at any time.

The data you send to us in contact enquiries will remain with us until you request its erasure, withdraw your consent to its storage or the purpose for storing the data no longer applies, for example after your request has been fully processed. Mandatory statutory provisions, particularly statutory retention periods, remain unaffected.

5. Analytics and advertising

Google Analytics 4

This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). Google Ireland’s parent company is Google LLC, based in the United States.

Google Analytics enables us to analyse how our website is used. The data processed may include page views, clicks and other interactions, session data, referrer information, approximate location data, and information about the browser, operating system and device used.

Google Analytics uses cookies including _ga and _ga_*. These cookies are used to distinguish visitors and sessions and may be stored on your device for up to 24 months. According to Google, the IP address is used to determine approximate location data and is then discarded before being logged or stored in Google Analytics.

Google Analytics is loaded only after you have given your explicit consent. The processing is based on Article 6(1)(a) GDPR. Where cookies are stored or information is accessed on your device, the processing is additionally based on Section 25(1) TDDDG.

You may withdraw your consent at any time with effect for the future via the cookie and privacy settings on this website. The lawfulness of any processing carried out before the withdrawal remains unaffected.

Data may also be processed by Google LLC in the United States. Google LLC is certified under the EU-U.S. Data Privacy Framework. Where required, the European Commission’s Standard Contractual Clauses may additionally be used as a basis for international data transfers.

Further information about data processing by Google is available at:

6. Plugins and tools

Dealer locator with Storepoint and Mapbox

We use the Storepoint service provided by Storepoint Inc., Canada, for the dealer locator on our website. The dealer locator enables you to find specialist dealers and distribution partners near you and display them on an interactive map.

To display the map and provide address and location searches, Storepoint integrates services provided by Mapbox, Inc., USA. Once you have given your consent, your browser establishes connections to Storepoint and Mapbox servers. In particular, the following data may be processed:

  • IP address
  • Device and browser information
  • Operating system
  • Date and time of access
  • Referrer URL
  • Search terms and locations entered
  • Approximate location data or precise location data if you have authorised location access
  • Interaction data relating to the dealer locator and map

The processing serves to provide the dealer locator, display map material, determine suitable dealers and ensure the technical security and improvement of the service.

The integration is based on your consent pursuant to Article 6(1)(a) GDPR. Insofar as information is stored on or read from your device, this is additionally carried out on the basis of Section 25(1) TDDDG. You may withdraw your consent at any time with effect for the future via the cookie and privacy settings on this website.

Data may be processed in Canada and the United States. According to Mapbox, data is processed, among other places, on Amazon Web Services servers in the United States. Mapbox is certified under the EU-US Data Privacy Framework and, where required, uses the European Commission’s Standard Contractual Clauses.

According to Mapbox, IP addresses are generally deleted within 30 days unless longer storage is required for security, fraud prevention or legal reasons.

Further information can be found in the providers’ privacy policies:

Storepoint: https://storepoint.co/privacy
Mapbox: https://www.mapbox.com/legal/privacy

Source: https://www.e-recht24.de